Your list is your greatest asset

(c) Copyright 2007 by Rod Larrivee

I am an advocate of the list, and feel it is the most
important asset in your business.

People in online business need to use their list properly. The
proper use of your list, will increase sales and retain your
customers

Broadcast to your list often, but do not always sell them
something. Offer them free advice and free gifts.

If you consistently are sending broadcasts to your list trying
to sell them something, then they are going to get tired of
hearing from you. If you send them free information, gifts
or just a messages to say hello, you will build the trust
with the members of your list.

Here is a tip. If you list consists of business opportunity
seekers and online marketers, once or twice a month send a
broadcast to your list with a link to a free eBook. You can find many
of these online by searching Google with the keyword, free
success motivational eBooks.

Doing this, not only builds a friendship and relationship
with your list, it also helps educate your list, and get them
excited about success, and more of them will be interested in
your future paid offers. If they have downloaded the free
eBook, read it, and enjoyed it, maybe next time you have an
paid eBook offer, they will buy.

Start the personal relationship, by sending broadcasts to
your list just to say "hi, why don’t you give me a call
sometime and introduce yourself". Let them know you are just
a regular approachable person. You can also send holiday
messages, but be careful here, and be politically correct.
You do not want to offend current and future customers or
business associates.

Relationships, relationships, relationships, they key to the
success with your list

Do not overload your list with messages. Keep your
broadcasts to once or twice a week, especially if people on
your list are already in a pre-written autoresponder series.

You do not want you customers getting more than one message
from you a day, If they are in an autoresponder series,
usually they will be getting a message every 2 or 3 days
already, so broadcasting once or twice a week, is ok. And
when they are done the autoresponder series, then they will
continue forever, or until they opt out, to receive a
message or two a week from you.

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Its very simple, treat your list as if they are already your
personal friends. Send them offers, tips, free gifts, and
they will continue to be on your list, and remain your
customer for years to come.

The most truthful statement I have ever heard in online
marketing is this: The money is in your list. Remember it,
practice the things I have mentioned, and never stop
building your list. Now put this into practice and you can
see similar results.

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Rod Larrivee is a successful Internet Marketer based in
Vancouver, Canada
http://www.rodlarrivee.ws
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